Hate Hurts You
Hate Hurts You was a series of at least two PSAs by the Jewish Chautauqua Society starting in or around 1974. They consist of the normal, 30-second version, and the shortened, 10-second one, airing in 1982, which was less scary than the original. There have been rumors of another version existing, but those are unconfirmed. The PSAs spoke out against hate and racism, however received negative feedback for being too scary.
Plot
30-Second Ad
The ad shows an angry man walking on a white background. A window opens up into his chest, showing a symbol which resembled a swastika, which, as it spun, sends "hate" to his head. He continues to get closer to the screen, his head growing larger and redder, and his face becoming more and more angry. His hair also becomes spiky. At the end of the ad, the man's face "pops" like a balloon, before the Jewish Chautauqua Society's logo is revealed on a black background. Throughout the song, each steps he takes is heard, and a folk song is sung in the background in a minor key. The lyrics are sung by a male voice, and they go as follows: "Hate! Is a poison that corrodes, an acid that erodes, your body, mind and soul! And when you hate, who do you hurt the most? Hate hurts you, hate hurts you!". At the end, as the man's head explodes, a popping sound is also heard.10-Second Ad
The 10-second variant is very similar, with the same animations and same singer. However, the song is faster with louder drums. The lyrics are simply: "When you hate, who do you hurt the most? Hate hurts you!". This version is often seen as less scary.Airings
Not much is known about where exactly this aired, besides for there being reports of seeing the original from New York, as well as on KTUL in Tulsa, Oklahoma. There is also a radio version that aired in February of 1974 on CBS Radio.Some witnesses claim that this ad is not the original version, and report seeing the 30-second variant in 1979. Instead, they describe the 1974 version as the character looking different, having smoke coming out of his ears, and some claim that this was a longer version. These rumors are unconfirmed as of now.
The Search
In July of 2022, the LCF opened up the search for the 30-second ad, using what was mentioned on the Lost Media Wiki, as well as on the Jewish Chautauqua Society's website . The 15-second ad was uploaded onto YouTube by the user Just Some Random Person in December of 2015.On March 10, 2023, LCF member Delchi posted on Reddit that they had tracked down a copy of the original ad on a 16mm reel, but that they had to verify it and digitize it before uploading it. On April 2nd, they updated that they had the media
On August 10th of 2023, Delchi updated the thread and posted the full ad.
On August 16th of 2024, LMW user Lucy Brueggemann posted on the comments section of the post that the radio version had been found.